What is B2B (Business to Business) and B2C (Business to Customer)?
B2B and B2C are two common abbreviations used for Business to Business and Business to Customer organization formats. Both formats differ from each other on several grounds like are of sales, target audience, marketing strategies etc. To be more particular let’s take a look on both business formats individually in order to understand the difference between them.
Business to Business (B2B) organizations
A B2B company is one which sells its goods and services to other businesses. They can deal in general supplies and services to various businesses, or they can even generate profit and rely solely by selling to one particular business only. Most commonly witnessed B2Bs are advertising agencies, law firms, BPOs, security agencies or marketing agencies. Here the sales process takes a longer time than compared to B2C sales process.
Business to Customer (B2C) organizations
A B2C company is the one which sells its products and services to individuals, households etc for personal consumption. Retailers, online retailers, restaurant chains, clothing companies are all B2C firms. And sales process consume very little time within B2C format as here the customer is already encouraged and carries the potential to make a purchasing decision.
Types of SEO
Majorly there are 2 types of SEO, White hat SEO and black hat SEO. The white hat SEO includes usage of authentic optimization strategies and tactics which abide search engine rules and guidelines. Whereas Black hat SEO is the terminology used for practices which use aggressive SEO strategies and tactics and these strategies focus directly on search engines and generally disobey guidelines and rules of search engines.
Types of SEO services
There are various types of SEO services provided by SEO companies or consultants. But some of the most commonly provided SEO services are Keyword Research, Page Creation, Page Optimization, Link Building, Technical Audit, Social Media Marketing, Online Image Management, Organic Search, Code optimization and Pay Per Click.
What is B2B SEO?
B2B search engine optimisation differs from B2C in terms of various grounds as it has a lengthier buying process, narrow market, tougher competition and complex products and services. B2B SEO hence has its own strategies, tactics and special audience to target in order to convert them into lead and ultimately a buyer. The whole process consumes more time than required in case of B2C SEO. And B2B search engine optimisation involves more of mechanical and automated tools and techniques than B2C.
In short, B2B SEO is the process of improving the visibility and ranking of a website of a business to business company over search engines by using various search engine strategies with intention to acquire more and more traffic, filter it, convert it to leads and finally into a customer in order to generate revenue for the survival and growth of the company.
Reasons Why SEO is important for B2Bs
Some very common reasons that why SEO is so important for B2Bs are mentioned below. These reasons relate to different objectives and requirements of various B2B companies.
- Visibility –
“What is seen is sold” fits in the B2B format, and it is the number one reason why SEO is important to B2Bs. It makes you appear on the internet, it improves your visibility by helping you improve your website’s ranking. That’s what it is all about.
- Branding –
Branding helps you to establish a platform for your business, and to get your product reach to customers you need recognition for your product. And that is what branding do for you. But how do you build a brand, search engine optimisation helps you in this process by making people aware about your company and once your name is on everyone’s mind it is the time you have successfully evolved your company to a brand.
- Generates traffic –
Which B2B does not need traffic, which one can afford to survive without good amount of regular traffic? As traffic is brings you leads, leads are converted into customers and customers give you money in exchange of your products and services. The very basic necessity of any business is profit and SEO helps you generate money by means of generating traffic for you.
- Customer insight –
It is very important for a business to understand its customers and build an ICP (Ideal Customer Profile) and SEO is the best way to achieve an insight into every kind of customer you deal with.
- Return on Investment –
Better than marketing and advertising, SEO gets you a higher ROI. And in order to play safe ROI is the key element.
- Measurable Result –
Planning is one of the most important part of business, it gives you an idea and creates a bridge between where we are and where we want to go. But planning only provides you an idea about the outcomes, and SEO on the other hand gives you measurable results. With measurable results it is easy for a business aim better and focus on specific requirements and avoid unnecessary work.
- Dominate competition –
A business can dominate the competitors by staying ahead of them. And SEO provides space and time both to a business to lead in the race against the business alternatives.